5 Steps to Launching Podcasts That Share Your Invention and Provide Important Connections
Various sites can help you in areas such as finding a graphic designer, building your website, choosing recording and editing software, and determining a hosting platform.
BY ELIZABETH BREEDLOVE
Podcasting can be a new way for inventors to connect with their customers, promote their business, publicize their invention, and network with like-minded people and businesses.
Ready to take the plunge and start a podcast? Here is what you will need to do.
- Pick a topic, determine a format, and make an outline. Your podcast can be about just about anything, as long as you have enough to say. Think about what you know the most, what topics your personal relationships are expert at, or what you like to talk about more than anything else. Tie that back to your business or whatever you’re making up, and you’ve got a solid topic for a podcast.
Once you have a general topic in mind, consider other logistical aspects of your podcast. Are you going to talk about a specific topic, interview guests, or find a co-host? Are you going to keep your episodes around 15-30 minutes, or will you go for a podcast over an hour long? Do you release a new episode every week, or two? Sporadically?
- Pick a name and start to stand out. A great podcast name is simple and easy to remember, but also a bit catchy and creative. It needs to be unique so that your audience can easily find you in a podcast directory, and it needs to be memorable for the same reason. Make sure it represents your topic or content and suits the overall tone you want to set.
Once you have a name, you can work on other branded media. Work with a graphic designer to create a logo for your podcast; if you don’t have a designer, you can find a freelance writer to do it using sites such as Upwork.com or Fiverr.com. Next, have your designer use your logo to create a cover art that will be listed with your podcast in podcast directories.
You will also need to create a website. If you don’t have the budget to hire a developer to build it for you, you can use a simple website builder like Squarespace. This site will be a place to host your podcast and show notes, and provide general information about your podcast.
- Check out the technical stuff. Start by making sure you have the necessary equipment to record. At a minimum, you will need a basic microphone and recording software. Budget, then find a mic with great reviews at your price.
As you delve deeper into the world of podcasting and your audience grows, you may need to level up.
There are many different recording and editing software out there, but Audacity is great for beginners. It’s free and easy to use, and should meet your needs well, especially if you’re new to it.
If you don’t feel comfortable editing the recording yourself, you can use Audacity (audacityteam.org) to record, then outsource the editing to someone else. There are many large independent publishers on Upwork and Fiverr.
If you’re planning on having a co-host or incorporating interviews into your show, consider how to do this. Typically, there are two methods: record the conversation using a service such as Skype or Zoom, where each participant can record the conversation with their own microphone, and then send the recording to the editor to put it back together. .
You will also need to decide where to host your podcast files. Buzzsprout.com is a great entry-level podcast hosting platform that also sends podcasts to some of the more popular directories like Apple Podcasts and Spotify; helps you monetize your podcast; follows analyzes, and much more. There are many other podcast hosting services out there.
- Create a content calendar and get ready for your first recordings. Take the time to plan your first episodes after reviewing the basic framework of the podcast, such as the topics and format you will use, as shown in step 1. It is a good idea to plan the first episodes in detail, but also to have a general roadmap. so you know where to go once those first episodes are over.
Then record the intro, outro, and any other sound clips. Your introduction should mention who you are, what your podcast is called, and what it is. Your outro will be similar, but should also include a ‘thank you for listening’ and some kind of call to action, such as an invitation to subscribe to the podcast, share it with someone, or continue the conversation. elsewhere.
You are now ready to start recording!
- Publish and share, share, share. Once your first episode is recorded and edited, it’s time to stream it live!
This part should be straightforward because you’ve already determined your podcast host; you will just need to download the file. If you don’t use a hosting service that submits it to podcast directories, you will need to do that as well.
Post show ratings on your website. This will include a link to the audio as well as links to anything you have discussed on the show, maybe even a transcript.
Use all available channels to market your podcast. Promote each episode on your social networks, in your mailing lists, on your site and wherever you can.
You might not have a lot of listeners initially, but that’s okay. Just keep producing content and sharing it wherever you can, and you should see your count increase and your content improve.
As your number increases, you may even find an opportunity to monetize your podcast with advertisements. Happy podcasting!