Canadian authors and illustrators shine at the start of the 2021 Frankfurt Book Fair

Canada in the spotlight as guest of honor at the 2021 Frankfurt Book Fair

CANADA and FRANKFURT, GERMANY, October 19, 2021 / CNW / – All eyes are on Canada as our country takes center stage at the 2021 Frankfurt Book Fair. The fair, which holds its opening ceremony today in Germany, present Canada as guest country of honor. Every year, the world’s largest book fair is held at Frankfurt and offers a star country the prestigious role of guest of honor to showcase its publishing industry and promote the sale of publishing rights for a wide range of books to readers around the world.

from Canada The guest of honor presence, which revolves around the theme “Singular Plurality”, includes several highlights that showcase Canadian literary talent, arts, culture and landscapes. The capture theme from Canada diversity and culture, where each of us is unique but linked by our common values. A delegation of 58 authors and illustrators has participated in events and activities since 2019, when Canada became the guest of honor. Eight are present in person this year: Michael crummey, Michel Jean, Dany Laferrière, Catherine mavrikakis, Paul Seesequasis, Vivek Shraya, Kim Thúy and Nancy Vo. The delegation will participate in five panels of authors in person. Virtual programming including authors and illustrators was produced in collaboration with CBC / Radio-Canada especially for the Frankfurt Book Fair 2021 on the following topics:

  • Eminent Ladies of Canadian Literature

  • Mapping Canada

  • Poetry on the main stage

  • Preserve and protect languages ​​and culture

  • The Canadian Boldness of Children’s Literature

A Canada Pavilion dedicated to showcasing the authors and creators of the Canadian publishing industry is the cornerstone of from Canada physical presence at the fair. The pavilion represents from Canada diverse environments, which influence the passion and creativity of artists, writers and illustrators at the heart of the country’s cultural and literary richness.

In addition, for the first time in the history of the Frankfurt Book Fair, a guest country of honor will offer a virtual pavilion to participants who cannot join the event in person. The virtual pavilion will be available online at and will provide visitors with experiences showcasing Canadian literature and culture.

The official opening ceremony is hosted by Juergen boos, Frankfurter Buchmesse President and CEO, and Karin Schmidt-Friderichs, chairman of the Börsenverein des Deutschen Buchhandels. Canada is represented at the event by Her Excellency Mary Simon, Governor General of Canada. During the event, keynote addresses will also be delivered by Canadian authors, including Marguerite Atwood (virtual participation), Joséphine Bacon (virtual participation) and Vivek Shraya. The ceremony also includes a live performance by the Inuk soprano Deantha Edmunds which will be broadcast live on the Frankfurter Buchmesse website.

The dedicated event “Canada Night at the Frankfurt Book Fair 2021” will also take place on 20 october. Canada will present an evening of authors’ conferences and cultural performances. In the presence of the Governor General, the event will include performances by singer-songwriter Iskwe, world champion hoop dancer Dallas arcand, Inuit soprano Deantha Edmunds, and musician and visual artist Vivek Shraya. The centerpiece of the evening includes three discussions between some of the from Canada best authors:

  • Paul Seesequasis and Michel Jean join moderator Ruther Stäblein to discuss “Preserving and Protecting Languages ​​and Cultures – An Indigenous Perspective”.

  • Catherine mavrikakis and Michael crummey join moderator Angela Spizig to discuss “Mapping Canada and Beyond”.

  • Marguerite Atwood (virtually) and Kim Thúy join in a discussion on Canadian literature, women’s literature and their respective backgrounds.

Canada is proud to share his creativity on this global stage and is excited about the new business opportunities this exhibition will offer to Canadian creators.

As the COVID-19 pandemic has brought about a difficult time for the creative industries, from Canada The Guest of Honor program will spotlight Canadian creators in new markets, resulting in greater visibility during this important phase of economic recovery.


“Canadian authors, illustrators and creators provide a unique voice on the world stage. The diversity of our cultures gives our artistic scene a strength that we see very little elsewhere in the world. from Canada programming in Frankfurt is a prime example of the myriad experiences in Canadian art and culture, and I hope it serves as an inspiration to the international audience attending the fair. “

—The Honorable Steven Guilbeault, Minister of Canadian Heritage

“At the Frankfurt Book Fair and throughout Germany, the unique stories of Canadian authors, illustrators and artists from all disciplines will vividly represent from Canada plurality of voices. Our presence as a guest of honor will not only result in a strengthening of cultural and commercial ties, but also in a better knowledge of

from Canada literary and artistic landscapes, for the pleasure of all those who, from Germany and all over the world, will seize the opportunity to get to know our works and our artists better. “

—SE Stéphane Dion, Ambassador to Germany and special envoy to the European Union and Europe

Canada FBM2021 is delighted to finally present from Canada Guest of honor at the Frankfurter Buchmesse 2021 pavilion, and also proud to have developed a virtual counterpart to complement it, the first of its kind in the history of the fair. On both platforms, from Canada The official literary delegation of authors and illustrators will be presented this week, through virtual and interactive content and programming, as well as live performances and on-stage discussions. It is a very accessible and intimate literary experience while highlighting the richness and diversity of Canadian literature, our “singular plurality”.

—Caroline Fortin, President of Canada FBM2021

Fast facts

The Frankfurt Book Fair is the world’s largest marketplace for the trading of publishing rights and licenses. In a typical year, it hosts over 7,500 exhibitors from over 100 countries, and over 300,000 visitors and 4,000 events. In 2021, the Frankfurt Book Fair resized its physical scope to accommodate around 1,800 exhibitors from 74 countries.

from Canada The guest of honor role is the result of a collaboration between Canadian Heritage and Global Affairs Canada, the Canada Council for the Arts, Telefilm Canada and Canada FBM2021, which is a consortium created by the Canadian publishing industry to plan and coordinate the literary program and participation of Canadian publishers. In total, approximately 40 federal, provincial and territorial government organizations, as well as organizations from the private sector, are partners in this initiative.

Germany is a target country for from Canada Creative export strategy, with a dedicated position created specifically at the Canadian Embassy in Berlin to help facilitate business-to-business relationships for Canadian creative industries and help them succeed in this lucrative market.

The 2021 Frankfurt Book Fair is planned with a strong emphasis on health and safety measures, and attendance is limited to 25,000 visitors per day at a masked and socially remote location. The organizers of the show worked closely with the health authorities to Frankfurt develop a sound hygiene plan that reflects current health and safety measures.

Related products

Media file – Literary program, Author delegation, Virtual pavilion, Canadian cultural initiatives, Canadian titles offered in German

Related links

Frankfurter Buchmesse Video page to be confirmed

CanadaFBM2021 – Guest of Honor page

Creative export strategy

Frankfurter Buchmesse 2021

SOURCE Canadian Heritage


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Adam Gray

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